Creative Studio
We aligned with Shell Indonesia and Bounche Agency on campaign objectives, target audience, and key messages to ensure clarity and focus from the start.
Based on insights, we developed the brand concept and communication framework, shaping how “lebih” (more) would be expressed consistently across all campaign touchpoints.
We designed the key visual (KV), outlined content formats, and prepared production plans, ensuring the creative direction matched Shell’s brand values.
We carried out photoshoots and video productions, creating high-quality visual assets that captured the campaign’s essence.
From the main KV, we produced a series of tailored content for digital, social, and offline channels, ensuring consistency while optimizing for each platform.
All materials were delivered on time, ready for rollout, with creative support for Shell’s campaign activation.