Creative Studio

Brand identity and video development

Tahan Air. Tahan Banting. Tahan Lama.

Category

Digital Video Commercial

Client

Realme Indonesia

Start Date

7 December 2024

Director

Rima

Brand overview

Realme Indonesia, launched in September 2018, is a tech brand focused on delivering stylish, high-performance smartphones and AIoT products for young consumers. With its “Dare to Leap” spirit, Realme quickly expanded across the country, reaching 10 million users in just 2.5 years. The company offers a wide range of devices, from entry-level to flagship models.

Supported by official stores, strong partnerships with online retail platforms, and active digital engagement, Realme has built a strong presence in Indonesia. Its vision is to grow as a sustainable, youth-driven brand by making advanced technology more accessible nationwide.

Branding and identity

Digital Video

Content strategy for social media

Digital Video Production

Digital video production involves creating video content using digital technology for various platforms, including social media, websites, and advertising. It encompasses planning, filming, editing, and post-production processes. This field blends creativity and technical skills to produce engaging visual content for marketing, storytelling, education, and entertainment across digital and online channels.

This stage involves planning, scripting, storyboarding, and scouting locations.

This is where the actual filming takes place, capturing the video footage.

This stage involves editing the footage, adding sound effects, music, and visual effects, and finalizing the video.